{"title":"Lets Swim!","description":"","products":[{"product_id":"shark-boats-blue","title":"Shark Boats - Blue","description":"Make a splash at bath time with our Silicone Stacking Shark Boats, a fun and playful set of three shark-shaped boats in soft pastel colours. Designed to stack and float, these charming boats are perfect for little hands to grip and explore, providing hours of entertainment during bath time or playtime.\n\nCrafted from food-grade silicone, these boats are gentle, safe, and durable, making them ideal for babies from birth. Whether stacking them in a tower or letting them float in the water, these shark boats are sure to bring a smile to little one’s face while helping to develop fine motor skills and hand-eye coordination.\n\nKey Features:\n\n * Food-Grade Silicone: Safe, non-toxic, and gentle for teething babies. \n * Soft Pastel Colours: Calming shades that engage your baby’s senses and add fun to bath time. \n * Stackable Design: Stack the boats or float them in the bath for aquatic adventures. \n * Great for Bath time: Perfect for floating, squirting, and playing in the water. \n * Developmental Benefits: Helps impro","brand":"Inside Out Toys","offers":[{"title":"Default Title","offer_id":53865651175764,"sku":"JB2511","price":3.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1014\/3478\/6132\/files\/36abb54281e484b9ccbbdd489c030106e178bab18c476c58abfd0bc95feb715c.jpg?v=1772625048"},{"product_id":"dinosaur-bath-squirters","title":"Dinosaur Bath Squirters","description":"Make a roar-some splash at bathtime with our Silicone Dinosaur Squirters, a set of three adorable, pastel-colored dinosaurs designed for squirting and floating fun. These soft and squeezable toys are perfect for little hands to grip, squirt, and explore, turning bathtime into an exciting adventure.\n\nMade from food-grade silicone, these dinosaur squirters are safe for teething babies and durable enough to last through endless squirting fun. Whether little one is squeezing them to create a splash or floating them in the water for a prehistoric bath time adventure, these dinosaurs will keep your baby entertained while promoting hand-eye coordination and sensory play.\n\nKey Features:\n\n * Food-Grade Silicone: Safe, non-toxic, and gentle for teething babies. \n * Soft Pastel Colours: Calming, gentle hues that are perfect for bathtime play. \n * Squirting Fun: Squeeze to squirt water and make bathtime even more engaging. \n * Great for Bathtime: Floats on water and is easy for small hands to grip and play with. \n * Deve","brand":"Inside Out Toys","offers":[{"title":"Default Title","offer_id":53865652224340,"sku":"JB2513","price":8.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1014\/3478\/6132\/files\/243fdac714dcca01be59154019af8f3ee6703eba6487c1eeded5fb993f1b16fe.jpg?v=1772625063"},{"product_id":"duck-crayons-set-of-5","title":"Duck Crayons (Set of 5)","description":"A set of five fun duck-shaped crayons of various colours.\n\n\n• Colours included: red, yellow, pink, green and blue \n• Each crayon measures approx. 3cm × 3cm × 1.5cm\nSafety information:\n\n\n• Not for children under 3 years","brand":"Rex B2B - UK","offers":[{"title":"Default Title","offer_id":53865653862740,"sku":"29901","price":3.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1014\/3478\/6132\/files\/733bfb2154d29c5c70b1370dff6e8d5a9ab889155dd90c167b6bd2bec1a78951.jpg?v=1772625086"},{"product_id":"bluey-unisex-childrens-swimsuit","title":"Bluey Unisex Children's Swimsuit","description":"It's time to have fun in the sun this summer in this Bluey Unisex Swimsuit! Perfect for those pool and beach days in the sun.\n\nOur simple yet comfortable unisex swimsuit is perfect for your young Bluey and Bingo fan. The white and blue swimsuit has Bluey patterns on the front, making it perfect for both boys and girls.\n\nThis swimsuit is comprised of soft materials and is created to make swimming as comfortable as possible.\n\nProduct description:\n\nRoy’s Boys Bluey Unisex Children’s Swimsuit is made from 85% Polyester 15% Elastane.\n\nOur swimsuits are tested in accordance with BS EN 13758-1 and the fabric has a UPF rating of over 50. In addition to that our swimsuits are designed to cover the body below the elbow and below the knee.","brand":"Roy's Boys","offers":[{"title":"2-3 Years","offer_id":53865656385876,"sku":"SR195632_2-3Y","price":13.0,"currency_code":"GBP","in_stock":true},{"title":"3-4 Years","offer_id":53865656418644,"sku":"SR195632_3-4Y","price":13.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1014\/3478\/6132\/files\/0cf612abf2848002c4e0b31e492780fa23ac73fc5ffe339f32b920eb8a847d0e.jpg?v=1772625103"},{"product_id":"bluey-bingo-unisex-kids-swimsuit","title":"Bluey \u0026 Bingo Unisex Kid's Swimsuit","description":"Time to make a splash! In our Bluey Kid's Unisex Swimsuit, Simple yet Stylish and comfortable this Swimsuit is Brilliant on those pool and beach days out in the sun.\n\nRoy's Boys Bluey Kid's Unisex Swimsuit features Bluey and Bingo with a colourful rainbow design!\n\nThe perfect gift to your little Bluey Super Fan for the summer months!\n\nWho is Bluey and about the show:\n\n\nBluey is extroverted, caring, and adventurous at heart, and she enjoys playing games with her father and other children. Every new episode of the show features Bluey using her wit and positive energy to plan and play entertaining games with her family and friends.\n\nNamed after the main character herself, the animated series ‘Bluey’ explores the adventures of a six-year-old Blue Heeler puppy. The young pup who lives with her parents and her four-year-old sister, Bingo, is presented with a developmental event in each episode. Focusing on the key milestones and common challenges faced by kids her age.\n","brand":"Roy's Boys","offers":[{"title":"18-24 Months","offer_id":53865656877396,"sku":"P0208629_18-24M","price":13.0,"currency_code":"GBP","in_stock":true},{"title":"2-3 Years","offer_id":53865656910164,"sku":"P0208629_2-3Y","price":13.0,"currency_code":"GBP","in_stock":true},{"title":"3-4 Years","offer_id":53865656942932,"sku":"P0208629_3-4Y","price":13.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1014\/3478\/6132\/files\/a235b06c7f91d512010dd9679fb529b98f2a8294708d5114714d04bff95426c2.jpg?v=1772625107"},{"product_id":"bluey-kids-unisex-t-shirt","title":"Bluey Kids' Unisex T-Shirt","description":"Add a splash of style to your daily attire with this top!\n\nPair our Bluey day top with our Bluey shorts for that perfect spring\/summer outfit for your little heeler. \n\nMade from 100% cotton, our Roy's Boys Bluey T-Shirt is extremely soft and perfect for any weather. \n\nOur Bluey and Bingo cream day top have Bluey and Bingo playing their favourite 'Keepy Uppy' with a red balloon. \n\nDisplay your admiration for your favourite character with this stylish piece of spring and summer apparel. They are perfect to match with our Bluey lined shorts.\n","brand":"Roy's Boys","offers":[{"title":"3-4 Years","offer_id":53865657401684,"sku":"P0214109_3-4Y","price":14.0,"currency_code":"GBP","in_stock":true},{"title":"4-5 Years","offer_id":53865657434452,"sku":"P0214109_4-5Y","price":14.0,"currency_code":"GBP","in_stock":true},{"title":"2-3 Years","offer_id":53865657467220,"sku":"P0214109_2-3Y","price":14.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1014\/3478\/6132\/files\/961f371e6168e6cde7f69dfb2d360619a3c594d4c27ddcbeec1a2b97a7dd4ca1.jpg?v=1772625110"},{"product_id":"peppa-pig-girls-childrens-swimsuit","title":"Peppa Pig Girls Children's Swimsuit","description":"Gearing up for the summer holidays? Well, do not forget your Roy’s Boys Peppa Pig Girls swimsuit!\n\nWhether your little girl likes jumping into muddy puddles, the ocean or the pool, our newest Peppa Pig girl’s swimwear is sure to make your kids love their outdoor days.\n\nThis stylish yet comfortable swimsuit shall be the perfect addition for your little Peppa Pig fan.\n\nOur Peppa swimming costumes are tested in accordance with BS EN 13758-1 and the fabric has a UPF rating of over 50. \n\nAbout Peppa Pig:\n\nPeppa, a female anthropomorphic piglet, and her family are featured in the animated series, along with some of her peers who are played by other animals. Peppa resides with her parents, and her young brother George. Her experiences are enjoyable, they occasionally make her cry, but they always have a happy ending.\n\nThe programme premiered on May 31st, 2004. Since then, the show is available to viewers in more than 180 nations, globally. \n\n\n\n","brand":"Roy's Boys","offers":[{"title":"12-18 Months","offer_id":53865657991508,"sku":"SR196478_12-18M","price":13.0,"currency_code":"GBP","in_stock":true},{"title":"18-24 Months","offer_id":53865658024276,"sku":"SR196478_18-24M","price":13.0,"currency_code":"GBP","in_stock":true},{"title":"2-3 Years","offer_id":53865658057044,"sku":"SR196478_2-3Y","price":13.0,"currency_code":"GBP","in_stock":true},{"title":"3-4 Years","offer_id":53865658089812,"sku":"SR196478_3-4Y","price":13.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1014\/3478\/6132\/files\/1e580e91c6bc5079d1c7d49f003f940242eaabfe7a8bcdee5e53835290c4f6cf.jpg?v=1772625115"},{"product_id":"bingo-kids-lightweight-poncho-towel","title":"Bingo Kids' Lightweight Poncho Towel","description":"Bingo Kids' Lightweight Poncho Towel. Keep your little heeler warm and dry in this super soft kids' unisex poncho towel. Perfect for adding that extra fun at the pool, during bath time, at the beach or on any occasion your little one needs to get dry. This hooded poncho is designed to look like Bingo from the popular children's series Bluey. \n\n100% Cotton 320gsm Towelling Fabric.\n","brand":"Roy's Boys","offers":[{"title":"One Size","offer_id":53865658581332,"sku":"P0215945_OS","price":16.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1014\/3478\/6132\/files\/4efcceb9008bbd90cf9e283cb5a2967c199de60c8cc966e451d9df7cc4281457.jpg?v=1772625119"},{"product_id":"bluey-kids-lightweight-poncho-towel","title":"Bluey Kids' Lightweight Poncho Towel","description":"Bluey Kids' Lightweight Poncho Towel. Keep your little heeler warm and dry in this super soft kids' unisex poncho towel. 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